Flavour born where life blossoms

BIRÜ is a Singapore-based importer and supplier of premium Costa Rican pineapples, committed to delivering the finest tropical flavours to the Asian market. We offer a curated selection of frozen pineapple, dried pineapple, and pineapple juice, catering to both the retail and wholesale sectors with an unwavering focus on quality and sustainability.

BIRÜ's 100% natural MD2 pineapples are hand-harvested from the tropical highlands of San Carlos, Costa Rica; a region renowned for producing some of the world's finest pineapples. Free from preservatives and additives, every fruit is export-certified to the highest international standards.

Every fruit is processed in Halal-certified facilities and export-certified to the highest international standards. Our products are available for both retail and wholesale.

Frozen Pineapple

Frozen pineapple IQF-process and available in chunks 1/12, tidbits 1/16, dices 10X10, spears or rings. Packaged in 1kg units with a 24-month shelf life.

Dried Pineapple

Convection-dehydrated with no added sugar or preservatives, preserving the fruit's natural flavor and nutrients. Available in 50 g packs with a 24-month shelf life.

Pineapple Juice NFC

Not from concentrate, with the full nutritional profile intact and zero additives. Available in 1 L bottles with a 12-month shelf life.

Whether you are stocking retail shelves or sourcing in large volumes, BIRÜ delivers consistent quality, full traceability, and the pure, authentic taste of Costa Rica, every time.

Where do your pineapples come from? Every Birü pineapple is grown in San Carlos, Costa Rica, a region blessed with rich volcanic soil and a tropical climate that produces some of the world's finest fruit.

What makes the MD2 variety special? MD2 is globally recognised for its exceptional sweetness, low acidity, and consistent golden colour. It's juicy, firm, and unlike some varieties, is gentle on the tongue.

Are your products free from additives and preservatives? Always. Every Birü product contains 100% pineapple and nothing else. No added sugar, no preservatives, no artificial ingredients, just pure fruit, as nature intended.

Do you supply for both retail and wholesale? Yes. Birü works with both individual buyers and wholesale partners. If you're interested in bulk or regular supply, reach out to us directly to discuss formats, volumes, and pricing.

How should I store my Birü products? It depends on the product, frozen pineapple should be kept at -18°C and not refrozen once thawed; dried pineapple and NFC juice are best stored in a cool, dry place at ambient temperature.

Whether you're a retailer, distributor, or simply curious about bringing Birü to your table — we'd love to hear from you.

Wholesale Enquiries: claudia@clertrading.com

General Enquiries: info@clertrading.com or +65 8162 8556